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The advertising industry in Slovenia hosts the Slovenian Advertising Festival (SOF) every year.

dragon formula: D – Dialogue R- Relativity A-Authenticity G- Give value O- Opinion N- Niche

This illuminating congress program facilitates the exchange of knowledge, ideas, views, and experience on current professional issues.


I was lucky enough to receive an invitation from Gregor Zaklje (Designer at Visual Brain Gravity). 

At SOF- The Cannes Festival of Slovenia, I reflected on the importance of personal branding. I truly believe that personal branding is the cornerstone of any business whether it is attracting new clients, launching your own startup, or boosting sales.


Furthermore, I explore the elements of my secret “dragon formula”: D – Dialogue R- Relativity A-Authenticity G- Give value O- Opinion N- Niche, a technique that, when followed in six steps, turns a failing online presence into a successful personal brand by attracting followers and nurturing relationships.


It was honestly an incredible event, with such wonderful hosts and an engaging audience. I absolutely loved Slovenia and cannot wait to be back there again!


Lots of love,

P.S. Check out all my Highlights on Instagram to see everything I did in Slovenia! Hehe #TravelWithDot

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