Create Content that SELLS! You will usually find that there are two types of content on the internet: content that focuses on generating leads and content that’s just there for the sake of it.
Create Content that “SELLS”
You will usually find that there are two types of content on the internet: content that focuses on generating leads and content that’s just there for the sake of it.
In today’s world, words equal money. Whether it’s the word you speak or write—either way, you need to find the right kind of words to get your audience’s attention.
So, what are some of the elements you need to arm yourselves with to create engaging content?
Get Inside Your Client’s Brain
The aim of your content is to win people over your brand or business. And to do this, you have to familiarize yourself with the pain points that your target audience is facing.
If you want your content to sell more, you have to know exactly who it is that you’re selling to and what it is that they want.
What do they need? What are they looking for? What are the challenges they are facing on a daily basis? What is stopping them to get to their goals? What keeps them up at night?
Find out their innermost thoughts and try to understand their inner dialogue. The content should call out their deepest fears, beliefs, and pain points.
Content that is compelling and interactive
Stop being creative and start being strategic in your content structure. It not only makes your brand more fruitful but also assists your audience to make their decisions much more efficiently.
When you shape your content that is relatable and personal to your target audience, it’s hard to resist not taking any action. In a few short sentences, you need to punch in those points and details that your client is looking for.
At the same time, polarize and let your freak flag fly! Try not to be too dull with the content. Instead, add some style and flair to it.
Create Content for all Phases of Relationships
This goes without saying, but your ride-or-die fans and your newbies are equally crucial for your content.
Write content that they can all relate to, something that is relevant to both parties.
Identify what your clients are mainly looking for and keep your content based around it. Know that you have cold, warm, and hot leads, and they all need to be addressed in your work.
Write Headlines for the Primal, Reptilian Brain
Don’t use industry-specific lingo or complex language that goes over your client’s head. Communicate in a simple, direct, and transparent manner.
Clarity over cleverness is the way to go.
A snappy and captivating headline that immediately grabs your client’s attention is far more beneficial than one filled with fluff. Your headline can make or break your content.
Switch from a boring headline to a captivating and digestible one by telling benefits and using numbers.
Content is the heart of your business that needs to be nurtured to keep your business in a healthy state.
Creating content that is valuable to your audience takes a lot out of you if you’re trying to establish yourself or your brand as an authoritative voice. And the funny thing is, as your audience evolves so as your brand.
It’s a partnership that is built through sharing and exchanging values that you and your audience care about.
So, pull your sleeves up and start creating content.