Influencer marketing – it’s a must-have in any business’s marketing strategy in 2023. But not just any old strategy will cut it. You need a strategy that not only uses social media influencers but also speaks directly to your target audience. And do I have a steal for you – the influencer marketing strategy we implemented for Adobe’s #AcrobatsGotIt Reels Campaign!
The game plan is all about knowing your niche inside and out. If you can speak your customer’s language and create a dialogue with them, you’ll hit the jackpot. We implemented our tried-and-trusted DRAGONS strategy, and it worked like a charm for Jamie Brindle’s Adobe campaign.
We’re talking 1.2M+ organic video views and 3,000+ organic downloads, all thanks to the DRAGONS formula!
So how did we do it? By speaking our customers’ language and creating a dialogue with them. We focused on our niche and made sure to blend it perfectly with our customers’ language. This helped us build a strong relationship with our audience, and in less than nine months, we got over a hundred thousand organic followers on Instagram, and over 250000 followers on TikTok.
One of the keys to our success was Jamie’s unique reel technique. He created a looping reel that played a dialogue over and over again, and you didn’t even know where it started or ended unless you swiped up. This gave us tons of replays on these types of conversational reels, which helped Jamie’s account grow super quickly.
We were stoked when Adobe picked us to be part of the #AcrobatsGotIt Reels Campaign. We got to work with them and create a native ad piece about Adobe Acrobat that was so integrated organically that Jamie’s followers didn’t even know it was an ad. The ad got over 1.2 million organic views – can you believe it?!
After the campaign, we followed up with another reel and a ManyChat integration. We had a clear call-to-action that triggered the ManyChat bot. This allowed us to deliver the offer or freebie inside the chat, which got even more engagement on the exact post because people needed to comment and then chat with us to get the offer.
The results speak for themselves – our strategy helped us build a strong relationship with our audience, grow Jamie’s account rapidly, and reach millions of people with the Adobe campaign.
So, if you’re looking to improve your influencer marketing game in 2023, take a page from my DRAGONS strategy. Choose the element that relates to your brand and audience the most and give it a shot. You’ll be amazed at the results you can achieve!
